October 28, 2003

By: Mark Harris
Website: http://www.paintball-guns-n-equipment.com

Paintball site launched by baby boomer father and son offering paintball tips and much more

PaintballNewsletter.com, a free email newsletter and the first father/son publication on the extreme sport of Paintball, is being launched in early July by 49-year-old publisher Jonathan Bernstein and his 16-year-old high school student son, Erik Bernstein, who will serve as editor. A Web site by the same name will start operation simultaneously.

The elder Bernstein, a national public relations consultant, is already publisher of "Crisis Manager," an email ezine with a rapidly growing subscriber base that is archived at http://www.bernsteincrisismanagement.com. He recognized the opportunity for both fun and profit through creation of PaintballNewsletter.com after Erik, an experienced Paintball player, "chaperoned" Jonathan through his first playing experience earlier this year.

"Aging Baby Boomers like me need to nurture their Inner Child," said Jonathan Bernstein. "And I found that being surrounded by other 'kids' age 15-60 while under heavy semi-automatic Paintball fire nurtures my Inner Child just fine."

Paintball is divided into two major categories of play: recreational, known as "rec," and professional, or "pro."

"PaintballNewsletter.com is going to be written by rec players, for rec players," said Erik Bernstein. "My Dad and I will write some pieces ourselves, but we're inviting new and experienced authors to submit articles and original photos for consideration."

Each issue of the plain-text newsletter, to be published twice monthly, will contain tips on tactics, product reviews, "war stories" and reader-interactive Q&A. The Web site will be used for longer articles, photos, and in-depth product descriptions, "virtual brochures," provided by retailers and manufacturers.

"I haven't yet found a single Web site where I can do the equivalent of thumbing through brochures from all the major Paintball-related businesses," said Erik Bernstein.

"Sure, it's advertising, but this way we provide our visitors with substantial, text- and photo-based information instead of jazzy banners which don't say anything. That's more useful for both our visitors and the businesses involved," Jonathan Bernstein said.

About The Author:

Mark Harris is a successful author and regular contributor to http://www.paintball-guns-n-equipment.com.  Find all the paintball gear, masks, jerseys, guns, pistols, protection, paint supplies, accessories and more.